Embedded Finance Explained: Why Every B2B Platform Wants to Become a Bank
Shopify generated a staggering $2.1 billion in merchant cash advances in 2022, and it didn’t come from selling e-commerce software. It came from becoming their customers’ bank. The secret weapon? Embedded finance. If your B2B platform isn’t considering embedding financial services, you’re leaving revenue on the table, wasting time, and potentially losing ground to competitors […]
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